How To Connect Medical Devices to Mac

Connecting your medical/healthcare devices to your MacBook could be tremendous if you are doing it for the first time.

There are many medical devices which you can connect to your mac

  1. VU 360 E.C.G Machine
  2. Beats to Mac
  3. Cardio Soft Diagnostic System
  4. Osirix Dicom Viewer
  1. VU 360 E.C.G Machine: It can be connected to your mac via USB port , you need to install a driver after connecting it to your mac.

you may need internet access as sometime the firmware need to upgrade while installation

2. Beats to mac: Connecting you beats to a mac via sometimes can be very easy if you feel a bit uncomfortable follow these steps

3. Cardio Soft Diagnostic system: Cardio System is connected to mac via screen mirroring through wifi

4. Osirix Dicom Viewer:  Osirix Dicom Viewer can be easily connected to you mac via the bluetooth , you need to install the app before installing this device on your mac

Benefit Of Using An Iphone For Medical Practitioner

An iPhone is very beneficial to a doctor/ Medical Practioner.

Not only an iPhone but using all apple gadgets will benefit work efficiency.

Most Doctors does not appoint a Personal assistant or a secretary but most of them need one.

Check out some cool iPhone memes here

So an iPhone today does play a part of a medical practitioner, Here are few points which will convince you for an iPhone:

1.) The reminder on an iPhone is connected to your Macbook and other Apple devices through your cloud account and if you set a reminder on any of your device you get the reminder popup on other devices. this is a very useful feature.

2.) The continuity feature on an iPhone is a boon to the doctors. A doctor may leave his email in half due to an emergency case and he can continue it on his iPhone. This is very beneficial for a medical practitioner.

3.) The retina display on an iPhone is very good as doctors can’t afford to expose their eyes to ordinary display with will cause itching and irritation in the eyes.

4.) A medical practitioner cares about his health too and can very easily monitor his heartbeat and sleep cycle through an iWatch.

The iWatch does not only monitor the heartbeat and sleep cycle but also monitors the number of steps you walk, the time you sit, the time you stand and much more.

So Basically an iPhone,iWatch and MacBook pro together is a boon to a medical practitioner.

Modern Marketing Method: Live Stream Videos

Modern Marketing Methods

With time business organizations need to adopt new marketing techniques, New marketing techniques include digital marketing on social media and the recently popular technique is to live stream videos.

Live Stream Videos

Streaming live videos have become the new trend to marketing,

There are multiple platforms on which you can live stream video, some of them are:

  1. Facebook
  2. Twitter
  3. Youtube

there are many other platforms to live stream videos on the internet but these three are most popular.

Benefit Of Live Streaming

Live streaming videos on the internet gives you an instant result for your marketing goals, The first advantage of live streaming a video on the internet is instant audience exposure plus you have full details of how much audience have viewed your videos.

Another benefit is that a video content attracts the customers subconsciously in the most effective way thus bringing better results.

Tools For Live Streaming Videos

Though live streaming is the most effective modern method of marketing, you need a few tools for this, some of the most famous tools for live streaming videos are:

Wirecast – Paid

Open broadcaster software – Free   (Guide To Live Stream Video Using OBS)

Xsplit – Paid

Please see the difference between Xsplit and obs before choosing one

Tips For Live Streaming For Better Results

  • Though live streaming is an easy task, if you wish to yield a better result, you must follow some rules:
  • Do Live Streaming On Regular Intervals (Fix A Time Like Once A Week Or Once A Month), But do it on a regular interval.
  • Keep the video short and descriptive (All of us know that live streaming is free but that does not mean that you will make long videos that will bore your viewers)
  • Stick to your topic (Many times while live streaming People get out of focus)
  • Always display your company logo while live streaming
  • Prefer a female anchor

Training for effective B2B marketing

Most B2B marketers are specialized professionals to succeed in this world populated with a bunch of vendors. Most sales professionals have never had proper training on how to do their job.

There have been interesting shifts in B2B in the past few years. To Find out what’s changes and new, we surveyed B2B decision makers about their research and purchase habits. The results debunk a number of widely held beliefs and have major implications for any B2B marketer.

The world of B2B marketing is ever evolving, and today’s marketing team needs to be able to adopt new strategies and leverage a mix of technologies that educate, engage and increase conversions.

B2B marketing is about having a well-defined strategy and is the key to improve the effectiveness of your B2B marketing efforts. Moreover, there is no scope for any mistakes in B2B marketing. Because if you fail to impress one company about your services, then your potential target audience shrinks immediately.

Things That Will Be Taught Briefly In The Training

Entry Fees 200$

The Training program includes TOP 5 B2B Strategies:

  1. Content Marketing
  2. Make A Relevant Call to Action
  3. Build relationships
  4. Digital marketing channels
  1. Content Marketing

Many Companies explain their role briefly as what they are and what they do but they fails when it comes to more dynamic content (online blogs, youtube videos, infographics, social media post) to show how they can help.

You may have heard this repeatedly, but content marketing continues to rule strong for B2B marketers.

In the past, a sales representative, dealer, agent or channel partner was the key point of contact for gathering information but know the digital content is equally important.

Still Content plays the main role in covering up the web and performance-oriented marketing professionals,  finding new and creative ways to show content can be a real challenge.

According to a recent study, 80% of senior marketers said creating marketing collateral is a top priority. In another study by TopRank, the most effective content marketing tactics according to B2B marketers are:

  • In-person events (70%)
  • Dynamic Case studies (65%)
  • Youtube Videos (63%)
  • Webinars (63%)
  • Blogs (62%)
  • Newsletters (60%)
  • Sponsered Post On Social media (59%)
  • Live Video Sessions (55%)

2. Make A Relevant Call To Action

If you want to boost your business email engagement and conversion rates for your company? No matter your business, CTAs can help you engage subscribers, get new audience and encourage them to take action.

Good CTAs build brand awareness, increase web traffic, and ultimately result in more conversions and sales.

3. Build Relationships

All marketing activities whether offline or online should be directed to Build, develop and maintain successful relationships with clients.

Client satisfaction is the most important for the success of any B2B company.

Without happy clients, a business will struggle to achieve the rest of its goals. Your client support team can help maintain positive relationships and improve customer retention rates.

4. Digital marketing channels

  • Social Media Marketing
  • Search Engine Optimization
  • Pay-Per-Click Advertising (PPC)
  • Email Marketing
  • Content Marketing
  • Affiliate Marketing
  • Display Advertising
  • Online PR